Tuesday Jul 25, 2023

Content, Culture, and Creativity with Rob Kirkpatrick

How does a Christian content creator stay faithful to their message and the Gospel while interacting with those who do not believe?

Today, we talk with Rob Kirkpatrick, executive producer at Focus on the Family. Rob’s take on creating great content, how to handle hot button issues in the most graceful way, and how to create an emotional connection to your audience will change how you create your show.

MEET OUR GUEST ROB

Our guest Rob Kirkpatrick is the executive producer for Focus on the Family radio programs and podcasts. Rob has set the standard of excellence for Focus’s audio content; now heard by over 6 million people each week.  

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 TOPICS DISCUSSED:

  • What does Rob do at Focus as the Director of the Audio content
  • Benefits of having a Podcast series 
  • The most challenging part of creating great content 
  • What's something that Rob wishes podcasters knew
  • How to keep listeners connected and keep them engaged
  • How did Rob learn how to engage with listeners
  • Emotional connection
  • How does he know what’s on the listener's mind
  • How do you learn to discern your audience’s need
  • Finding ways to keep the audience engaged
  • Why pure audio is the most powerful form of communication
  • The power of audio intimacy
  • Why a good mic is important
  • Rob's strategy in dealing with divisive situations both personally and professionally in content
  • What are the things that we need to take into consideration if we’re going to be addressing some of the big issues of the day
  • Acknowledging people’s differences and finding ways to reach people where they are and letting the Holy Spirit be the Holy Spirit
  • What Focus on the Family is all about

 RESOURCES AND LINKS FROM THE SHOW:

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MORE ABOUT THE CHRISTIAN PODCASTER:

The Christian Podcaster is the official podcast of Christian Podcasters Association. We help Christians with a message develop, launch, and grow their podcasts so they can serve the people God is calling them to. Whether you’ve started your show or are ready to launch, this podcast is for you.

 

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