Tuesday Apr 11, 2023
The Value of Authenticity in Your Content with Ruthie Gray
MEET OUR GUEST RUTHIE GRAY
Our guest, Ruthie Gray, is the founder of the Authentic Online Marketing School, and has a podcast Authentic Online Marketing. She teaches Christian entrepreneurs Instagram and email marketing, so they can sell their stuff or drive traffic without feeling sleazy.
Connect with me and let me hear your thoughts over on Facebook.
TOPICS DISCUSSED:
- How Ruthie serves online creators
- Ruthie shares about the importance of passionately getting your message across, believing your own self and your own message in your own authentic voice and way
- The biggest problem online marketers want to skip
- Earning audience trust
- Podcasting and building trust
- Why do we need to be authentic in our online presence
- The power of stories (IG)
- Showing up authentically in social media
- The risk of putting in a persona online
- The danger of sharing your personal life online
- Deciding what's off limits and setting boundaries online
- Maintaining professional presence but not a persona
- How to get audience listen to you and your podcast
- The importance of having email list and get people on your email list
- Email repurposing
- Ruthie's recommended platforms
- How Ruthie is maximizing Instagram and email marketing together
- Showing up and giving it a shot
- What is Authentic Online Marketing School
- The value of consistency
RESOURCES AND LINKS FROM THE SHOW:
- Authentic Online Martketing
- Authentic Online Marketing School
- Authentic Online Marketing Podcast
- Authentic Online Marketing Instagram Courses (Authentic IG Engagement)
CONNECT WITH RUTHIE
CONNECT WITH ERIC NEVINS